Imagine having a bad day and reading an email that changes your mood for the better. What bad day? Please ‘bad day’ my appointment with you is over, I’m busy filling my head with good thoughts ooh!
The email acknowledged and praised my sense of creativity including my style and an offer to visit Ghana briefly for a campaign shoot. Did I read ‘billboards in over 6 African countries, magazines etc…’ Mama where are you? I’ll surprise her instead.
My last visit to Ghana was to bury my little brother hence this email was a welcome distraction from my grief.
The realisation of seeing Mum again made me happy as I impatiently counted the days to immerse myself into this incredible experience.
Vlisco Group was founded in Helmond, The Netherlands in 1846 and produces fashion forward African Wax prints. Vlisco fabrics are an integral part in most African homes particularly in the Central and Western part of Africa. I grew up knowing about Vlisco from my Mum as it was her favourite in terms of design and quality.
Mums vintage African fabric pieces are from Vlisco and they still look new (I rummage through her wardrobe and wear them whenever I’m in Ghana).
Vlisco Group’s brand portfolio consists of four brands: Vlisco, Woodin, Uniwax and GTP..
INTRODUCING OUR CAMPAIGN STARS |
Fafa Gilbert @ndudu_by_fafa puts Ghanaian cuisine on the world map via social media. Coming from the Volta region in Ghana but living in London, she skillfully interweaves both cultures in her recipes as well as in her unique fashion approach.
Fashion by @lumierewoman.
The positive energy on set was electric as each creative individual expressed themselves through the entire shoot. I’ll talk more about this later in another post; including the two amazing ladies I worked with during this campaign.
The theme for the campaign was ‘NEW BOLD ROMANTICS’ and they certainly made me feel like a ‘Queen’.
Link below to purchase the fabrics directly from their website.
The designers chosen for my outfits were Lumiere Woman and Sadia Sanusi, Hair by Kush Taylor, Jewellery by Chyba Jewellery, Make up by Woena Makeup Artistry, Photographs by Matthew Miziolek with Creative Directors Grietje Schepers and Sanne Huijsmans.
To be continued……
All photos and videos are by the Vlisco.